Portkey VR/AR Advertising System
Conceptualized an innovative interactive advertising system for VR/AR environments, inspired by the "portkey" concept from Harry Potter.
Designed a system where users interact with objects in XR to access immersive brand experiences. Integrated the concept of "Easter Eggs" to encourage exploration within digital spaces. Created opportunities for customized rewards through discovery, turning ad interactions into engaging experiences.
While this is a conceptual project, the potential impact includes:
- Increased user engagement with advertisements
- Transformation of ads from interruptions to sought-after experiences
- New avenues for creative, interactive brand storytelling in XR environments
- Enhanced user enjoyment and voluntary interaction with branded content
