Created an interactive game where users could "reforest" virtual areas of the planet. Partnered with One Tree Planted to tie virtual actions to real-world impact. Implemented a visual system to show the cause-and-effect relationship of donations, allowing users to see their impact in real-time.
Significantly increased user engagement in charitable giving [153%]Provided a tangible, interactive experience of environmental impactReframed charitable giving as an engaging, gamified experienceEnhanced user understanding and connection to environmental causes