Interactive Earth Day Reforestation Campaign

Developed an interactive game to increase engagement and donations for environmental causes during Earth Day.

Interactive Earth Day Reforestation Campaign
Created an interactive game where users could "reforest" virtual areas of the planet. Partnered with One Tree Planted to tie virtual actions to real-world impact. Implemented a visual system to show the cause-and-effect relationship of donations, allowing users to see their impact in real-time.
  • Significantly increased user engagement in charitable giving [153%]
  • Provided a tangible, interactive experience of environmental impact
  • Reframed charitable giving as an engaging, gamified experience
  • Enhanced user understanding and connection to environmental causes