My Prototype Process
A behind-the-scenes look at my 5-step methodology I use to deliver rapid solutions.
Core Components
Value Identification
The framework begins with a rigorous analysis of fundamental human needs and behaviors within the target market. This approach has consistently revealed opportunities that traditional market analysis might miss.
Technology Integration
Rather than starting with technology capabilities, the framework evaluates how emerging technologies can enhance existing behaviors and create new value. This approach has proven particularly effective in driving adoption and engagement.
Implementation Strategy
The framework emphasizes accessibility and scalability, ensuring that innovative solutions can be deployed effectively across target markets while maintaining consistent value delivery.
Framework in Action: Case Studies
Retail Innovation: AR Try-On Experience
Context: Luxury brand implementations through Snapchat ARChallenge: Creating premium digital experiences that drive conversion
Strategic Application:Instead of focusing solely on technical capabilities, the approach emphasized natural integration with consumer behavior. This led to development of AR experiences that enhanced rather than replaced traditional shopping patterns.
Business Impact:
- Successfully delivered 35+ high-profile client implementations
- Increased user engagement metrics
- Enhanced brand perception through seamless technology integration
Educational Product Transformation
Context: AstroReality's AR-enhanced educational productsChallenge: Converting technological innovation into revenue growth
Strategic Application:Applied framework to identify untapped market opportunity in gift-giving behaviors, particularly in Asian markets. Repositioned products to align with cultural values while maintaining educational benefits.
Business Results:
- Revenue growth from $10,000 to $1,000,000 monthly
- 100% customer satisfaction rates
- 60% increase in user engagement
- Successful partnerships with major institutions
Entertainment Innovation
Context: 5 Virtual Reality game launches
Challenge: Driving adoption of new technology platform
Strategic Application:Framework guided development of marketing strategies that emphasized emotional connection over technical specifications.
Business Impact:
- Seven viral campaigns reaching 100M+ impressions (70% organic)
- Accelerated sales goal achievement
- Reduced customer acquisition costs
- Enhanced platform adoption rates
