XR & Spatial Computing Projects

Ayzenberg (Space.Camp): Crafting the New VR Narrative

At Ayzenberg, I embarked on the challenging yet exhilarating path of creating content for Oculus. This period was marked by a deep dive into various techniques to showcase VR's capabilities beyond gaming. My work at Ayzenberg was not just about exploring new frontiers in VR content but about redefining storytelling. Here, I collaborated with new developers on projects like Lone Echo Arena and Wilson's Heart, and worked closely with Marvel, gaining invaluable insights into AAA game marketing. The most significant takeaway from this experience was the importance of communication with developers - understanding their challenges and innovations firsthand.

AstroReality: A Fusion of Tech and Market Insight

My role at AstroReality went beyond repositioning the company in the market. I spearheaded the product and UI design for our augmented reality experiences, transforming educational content into engaging, gamified journeys. By tapping into the luxury gift market in Asia, we not only increased the company's revenue tenfold but also redefined the use of AR in education. This chapter was about aligning technical innovation with strategic market insights, proving that AR can be more than a novel technology – it can be a tool for industry transformation.

Encore: Melding AR with Music Videos

At Encore, I ventured into integrating AR into music videos. Collaborating with artists, we created a new level of engagement, blending AR with creative expression. This experience taught me the delicate balance between technology and creativity and led to my guiding principle: "Move fast with a solid product, and engage artists only when you have solid ground."

Subtropic Studios: Shaping Engagement with AR Lenses

My time at Subtropic Studios was focused on creating AR lenses for Snapchat. It was an exercise in balancing aesthetic appeal with strategic user engagement, enhancing brand presence on a popular social media platform.

Montserrat's "Landing Party": Redefining AR Gaming

Leading "Landing Party" at Montserrat, I managed product design and UX/UI, focusing on creating an immersive gaming experience that was user-friendly. This project underscored the potential of AR in gaming when designed with user comfort and engagement as priorities.

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My journey through these projects reflects a deep commitment to innovation in advertising and content development within VR and AR. Each project has been a stepping stone towards a more profound understanding of these technologies. In my current and future endeavors, I aim to continue pushing the boundaries, combining technological advancements with creative strategies to create experiences that resonate deeply with users.