Advertising & Content Development Strategies

Ayzenberg - Social Media Design & Strategic Marketer (Client Facing)

Role Summary: At Ayzenberg, I led the design and game capture for embracing VR/AR in advertising, notably for the Oculus Rift campaign.
Company Focus: Ayzenberg ventured into the burgeoning field of virtual reality, pushing the boundaries of traditional advertising.
Accomplishments: I learned the reality of marketing new technologies, and how to measure and learn what makes great campaigns. In addition, I learned what it takes to motivate market shifts and how to garner attention in large-scale campaigns.

AstroReality - Creative Director and Product Design Lead (In-House Creative)

Role Summary: I joined AstroReality, a startup focused on educational content about space, to lead their creative campaigns.
Company Focus: AstroReality was blending education with innovative AR technology, targeting a niche market.
Accomplishments: I spearheaded successful campaigns like a viral stop-motion ad and the 'Flat Earth Day' project, proving the effectiveness of creative freedom and humor in niche marketing. I also converted our business to focus on 3D design and highlighted the software, gaining more than $1,000,000 in profit each month, a 10x increase, directly due to my creative direction.

Encore - Augmented Reality Designer (Client/Artist Facing) (In-House Creative)

Role Summary: At Encore, I was involved in designing and creating music videos, innovation, and brand development.
Company Focus: Encore was creating new ways to interact with fans and create music videos and had a unique form of product monetization.
Accomplishments: I learned a crucial lesson about the importance of product appeal beyond celebrity attachment, shaping my understanding of market dynamics and consumer behavior.

Subtropic Studios - Augmented Reality Designer/Advertising Strategist (Client/Artist Facing) (Creative)

Role Summary: With Subtropic Studios, I explored and created Snapchat's advertising models, focusing on filter-based advertising.
Company Focus: Subtropic Studios was innovating in digital advertising, particularly through Snapchat's interactive platform.
Accomplishments: gained valuable insights into the potential and limitations of user-engaged advertising.

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